It’s 2019, but this still happens far too much! What is Facebook spam? It might be that you know someone that is a serial Facebook status updater, but that’s up to them, and you can choose who your friends are…BUT, have you ever seen someone posting or sharing a competition that sounds too good to be true? Or someone shares a post that concerns you and your privacy? For example…
There’s a good chance that this is the Facebook Spam that we’re referring to. We often see Facebook pages trying to boost their following and reach by offering to give something away for free, which is allowed; but there are still some rules around this which could potentially have your page removed from Facebook. Have a read of our previous blog to understand these rules a little better if you’re a page owner.
When it comes to spam though, there are a few different ways that these can happen: some are simply like chain-mail and are posts designed to scare people and they will just lay claim to having created to the original posts. Others, like the more recent Centre Parcs scam are trying harvest likes for no real reason whatsoever, some simply go after your data. Other times, they look to acquire as many likes as possible and then these people can sell the page on after they have amassed a huge following and audience, which could be valuable.
The Centre Parcs hoax gathered more than 29,000 Facebook likes in just a matter of hours.
The post claimed that 30 lucky winners would be selected from those who shared, liked or commented on it, and featured a photo of a man, claiming to be “Center Parcs CEO Mark Frendon”, surrounded by golden envelopes – allegedly containing the free holidays.
However, despite appearing legitimate to thousands of people on social media, the post was revealed to be a fake. Someone even claimed the photo was of a man involved with putting the names in the Oscars envelopes, doctored specifically for the scam.
Here’s a few top tips from Social Progress on how to identify scams and spams:
- There would be categorically formal announcements. If Facebook change something, you’ll get a notification, an email and they would post officially to their own pages to say that these changes are necessary and happening. Just because someone on your ‘friends list’ saw it from someone else, doesn’t mean it’s happening.
- Look before you like! Is the page brand new? What’s the history of the page? It’s easy to copy official websites and add some info to make a page look authentic, but don’t you think Centre Parcs would have been running longer than 6 hours?
- Verification: just as above, official pages are now certified with a blue tick by their name, much like our Facebook page. Verification is only possible for pages that might be mimicked for that very reason!
- Search for the same thing elsewhere: Google it! If it’s true, it’s probably been blogged on and reported in a few different places already!
- If it looks too good to be true, it probably is! It’s not impossible to win online competitions, but they’re really after your email address more than a like, but if you can win several thousand pounds worth of goods just with a click and a share…dream on, these are few and far between!
- Check out hoax-slayer.com and snopes.com; these guys are usually pretty accurate and can tell you when something is or isn’t genuine.
- Report any posts you think violate the terms and conditions of Facebook; just click the three dots at the top right of a post to report.
- Get some friendly advice from your local Social Media specialists…Social Progress. We’re happy to help you if you need information on how to legitimately promote your page.
Let us know if you’ve seen any of this type of spam in the comments below!
Facebook Fact Checking:
Facebook has now launched its fact-checking service in the UK to deal with pages of false information. Last year Facebook had to deleted billions of offensive posts and spam in just six months.
Take a look at the full article on the Telegraph website to read more.